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Business and media on the internet are a vital part of the modern world. The digital platform lets you connect with your consumers in a variety of ways and increase your brand’s visibility, bringing customers to your service or product. You can also bring traffic to your website through social media such as search engine results, social media and other websites. This will increase the revenue potential of your website.

Digital media companies are those that create, produce, distribute or exploit digital content in different formats and across a broad variety of platforms. Some examples of this are video, blogs, podcasts and e-commerce websites. Some of these businesses have a subscription model like the classic newspaper or magazine models, where people pay a fee for access to all content throughout the month.

Digital media opens up new revenue streams that have never been available before. It is crucial that media companies are aware of these new options and how they can be used to their advantage.

The three main categories of digital media are owned, paid and earned media. Owned media includes your blog, your website and your social media channels. The more owned media that a company has, the better visibility it will get on search engine results pages. It is therefore crucial to optimize your own media to ensure that search engines can find it and rank it. Paid media can be comprised of things like PPC or social ads, as well as the retargeting. Earned media is shared content from your customers which can help you build your brand, such as recommendations on social media, or e-WOM (electronic word of mouth).