Media technologies are a new way to communicate, collaborate and enjoy content. But they also require executives in the business world to make significant changes to their strategy, culture and systems.

Every industry is best digital copier experiencing disruption However, the impact is more evident in the field of media. This is why once-mighty businesses like Tower Records and Blockbuster Video have gone out of operation. Many newspapers are moving online, and many shows are being canceled.

In the face of this constant disruption to the industry companies must be able to adapt and remain agile. In addition to embracing technological innovation, they must embrace new ways of collaboration and rely on flexible, integrated systems that allow for rapid decision-making, and more efficient outcomes.

Digital media is any kind of data transmitted using digital data. At its most basic digital data, it is a series binary signals (zeroes or ones) sent through satellites or digital cables, and then received by devices that transform them into audios, videos, graphics, texts and much more. It encompasses everything from streaming videos and television programs on services such as Netflix to virtual reality surgical simulators used in medical facilities. It also encompasses websites like Twitter, Facebook, Instagram and Snapchat that allow users to interact with one with one another by sharing photos videos, photos and messages.

Samantha Kutza, a student at ESU seeking a bachelor’s degree in digital media technology, is excited about the possibilities of her future career. She credits the program with providing her with a broad education as well as an opportunity to apply today’s most relevant technological advances in media and creative.