Data Management is a subject which deals with the management of a company’s information as a tool of analysis and decision-making. It encompasses a variety of processes which ensure that all information is available when needed, and that it can be used to drive decisions.

Effective Data Management allows organizations to utilize their data as an asset of strategic importance, regardless of its location within the enterprise. It improves security, reliability, and visibility while also allowing scalability. It facilitates faster as well as more accurate and trustworthy analytics that deliver competitive advantage.

Organizations are faced with unprecedented volumes and varieties of data that could provide valuable new insights into the dynamics of their business but only if the data is properly managed and respected. Ineffective data management can be costly and could undermine the trust of those who count on it.

In addition, the proliferation of new data sources for personal information has created a whole new set of challenges around compliance with consumer protection laws, including GDPR and the California Consumer Privacy Act (CCPA). Data management procedures help ensure that individuals are informed during collecting data, and maintain the control over their personal data and can easily meet erasure requirements.

Managing your data requires an entire team of experts with different skills and roles including data architects and stewards to analysts and database developers. In larger companies the team typically includes experts in data engineering and quality who are working on data pipelines in order to support business analytics.

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